Free website audit · UK businesses
Check your local-business website’s SEO signals
Help customers understand what you do and where you work. A local SEO website audit checks the signals on your public site; reviewing your actual Google Business Profile and search results is a separate part of the job.
Make the business and service area clear
Use accurate business contact details and describe the places you genuinely serve. Explain your services with useful content and a clear enquiry route. The website audit checks detectable local-business signals, not every directory listing on the web.
Review your Google Business Profile separately
Compare the profile’s details, categories, opening hours and linked website with your business. A website scan does not verify ownership, inspect your private profile settings or establish your map-pack ranking. Use your own profile access and performance information for those questions.
Choose useful service and location content
Create pages only where they answer a distinct customer need. Describe the actual service, coverage, examples and next steps rather than replacing town names in otherwise identical copy. A location page does not establish that you have a physical office there.
Turn findings into a local improvement plan
Start with incorrect contact details, inaccessible enquiry routes and important pages that cannot be discovered. Then improve service explanations and relevant local context. Confirm changes on the live website and measure enquiry quality, not just the audit score.
Common questions
Frequently Asked Questions
Does the audit check my Google Maps ranking?
No. It checks public website signals relevant to a local business. Map rankings and Google Business Profile performance need separate evidence.
Can I use it for a business without a physical shop?
Yes. Describe your real service area and relevant contact details. A service-area business should not invent a public office or address for SEO.