Painting and decorating is a visual trade, so the website selling it has to be visual too — but many trade sites bury genuinely impressive before-and-after work behind slow-loading, unoptimised image galleries that drive visitors away before they ever see the quality on offer.
Homeowners hiring a decorator are inviting a stranger into their house for days at a time — the website's real job is reducing that anxiety with genuine photos, real reviews, and a fast, frictionless way to request a quote. A beautiful but slow-loading portfolio actively works against you, since Google and impatient visitors both penalise the load time before the photos even get a chance to impress.
Compress and correctly size every image before upload, and use lazy loading so only the photos actually in view load immediately — our audit checks for both and flags oversized images specifically.
If you offer both, yes — separate service pages let each one target its own specific search terms and let you show the most relevant portfolio photos to each type of visitor, rather than one diluted general page.
High on the homepage, ideally visible without scrolling past the fold, and repeated near your call-to-action — trust signals placed right before you ask for the enquiry consistently convert better than testimonials buried in a separate page.
See exactly what's stopping your website from winning more enquiries — real, data-backed recommendations in under 30 seconds.
Growth Audit