A Google Business Profile (formerly Google My Business) is the free listing that shows your business in Google Maps and the local "map pack" results above organic search results. For any business serving local customers, it's one of the highest-impact things you can set up — it directly affects whether you appear for "near me" searches, and it's where most of your reviews will live. Our free local SEO checker looks for a properly linked Google Business Profile as part of every audit.
See exactly what's stopping your website from winning more enquiries — real, data-backed recommendations in under 30 seconds.