Business details (hours, prices, services, contact info) should be updated the moment they change — outdated hours or a wrong phone number directly costs enquiries. Beyond that, adding fresh content (blog posts, new project photos, testimonials) every month or so signals to Google that the site is active, and a fuller technical review — checking for broken links, outdated plugins, and new SEO opportunities — is worth doing every few months. Our free audit gives you a quick way to check in on your site's health at any time.
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